For the Forest Outdoor brand, I crafted a trio of digital solutions designed to revolutionize the way we shop for outdoor gear. The suite includes an interactive catalogue, a product viewer that lets you spin items in full 360 glory, and a sleek touchscreen app for easy ordering. With these apps, browsing, exploring, and buying outdoor equipment becomes an adventure in itself, showcasing my knack for blending design with functionality to enhance the shopping journey.
Dive into the digital world of Forest Outdoor with my latest video showcase!
ROLE
As the User Interface Designer for the Forest Outdoor brand project, my responsibility was to craft an intuitive and engaging user experience that presented the brand's outdoor spirit and product line in a visually appealing and user-friendly manner. My role involved selecting color schemes, typography, layout designs, and interaction elements to ensure all components worked seamlessly together, enhancing the user's exploration and purchasing journey. My focus was on conveying Forest Outdoor’s brand values through design, ensuring a cohesive experience across all digital touchpoints.
Brand Positioning
Forest Outdoor is dedicated to offering high-quality outdoor gear and apparel designed to support adventurers in their exploration of the natural world. The brand stands for durability, functionality, and style in the great outdoors.
Applications
Interactive Catalogue
An engaging platform for users to browse through various product categories including tents, backpacks, and hiking boots. Features include product filtering, detailed descriptions, and visual showcases.
Rotating Product App
Allows users to view products from every angle via touch and rotation interactions. And our product is accompanied by specifications, pricing, and available color options.
Touchscreen Ordering App
A direct ordering interface where users can select and purchase products. This app offers a streamlined checkout process, including payment options, delivery information, and order confirmation.
Design Elements
- Custom icons and buttons reflecting the adventurous spirit of Forest Outdoor.
- A color scheme and typography selection that enhances brand recognition.
User Interface Layouts
- Layout designs for each application, prioritizing intuitive user interaction and efficiency.
Interaction Design
- High interactivity interface design for the Interactive Catalogue, including product filtering and search capabilities.
- 3D product view interactions for the Rotating Product App.
- Simplified checkout process design for the Touchscreen Ordering App.
Brand Visual Design Establishment
Forest Outdoor's design embodies nature's spirit with chosen colors and elements.
Main colours
- Forest Green (#416f4f): Symbolizes nature's bounty and vitality.
- Light Yellow (#e0e063): Reflects natural luminescence.
- Dark Wood (#40341a): Provides depth and richness.
Secondary colours
- Brown (#68542c): Adds warmth and natural feel.
- White (#ffffff): Enhances contrast for clarity.
Branding in Apps and Media
Interface Elements: Custom icons and meticulous designs infuse Forest Outdoor's essence into app interfaces, boosting brand recognition.
Product Display: Without 3D models, we use high-quality images and thoughtful layouts to detail products, enhancing the brand through color schemes.
User Interaction: Simplifying processes in apps like the Touchscreen Ordering App, we craft intuitive experiences that reflect Forest Outdoor's spirit.
Icons
Those icons transcend culture, generation, and gender, designed to intuitively showcase the types of apparel and gear suitable for various natural environments and activities. From torso apparel icons suitable for different climates to footgear icons for various terrains, and icons for camping and adventure activities, each reflects a passion for outdoor life.
View IconsT-shirts
T-shirt designs blend comfort and style, suitable not only for outdoor exploration but also for everyday wear. Each T-shirt embodies our brand spirit, showing respect for nature and enthusiasm for adventure.
View T-shirtsPatch And Tag
To enhance brand recognition and add to the collectible value, I have designed a series of badges and tags. These small and exquisite design elements perfectly complement outdoor gear.
View Patch/Tag